Field of Screams

How to Promote Halloween & Haunted Attractions

By Michael Cruz

Forward by Philip Morris

FIELD OF SCREAMS-HOW TO PROMOTE HALLOWEEN & HAUNTED ATTRACTIONS is an excellent reference book for anyone involved with special events. With Halloween recently declared the 2nd largest commercial holiday & with a considerable void of how-to information for the special event industry, FIELD OF SCREAMS is the first book of its kind. Topics include obtaining sponsorship, developing sales promotions, generating publicity, creating effective advertising, making mor-bid money & much more! Each chapter is set-up to first explain the basic principles, then go into greater detail to ensure that the reader has a strong foundation of information. Once this has been accomplished, we take the reader step-by-step for implementing each event marketing discipline. No esoteric terms here, all information is explained in an easy-to-understand format that informs & inspires the event marketer. Ideal reference for nonprofits, community organizations, youth groups, park & recreation departments, commercial operators & anyone who wants to finally discover the ultimate reference book for special events marketing. Complete with excellent samples including sponsorship package, press release, fact sheets & planning outlines. 

 

Details: Field of Screams by Michael Cruz

168 pages, in a notebook, size: 111/2" by 10".