Selling The Invisible

A Field Guide to Modern Marketing

By Harry Beckwith

​Yep, it's not a magic book. This is one of the best marketing books I've discovered for magicians who really want to learn how to market & sell their Act in the real world! This may be the only marketing book you'll ever need if you follow its advice. Highly recommended.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere 
• Focus Groups Don'ts 
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

 

Details: Selling The Invisible by Harry Beckwith

252 pages, hardbound with dust jacket, size; 5 1/2" by 8".