The Trade Show Handbook 

Inside Information on Trade Show Work from the experiences of Bud Detrich, one of the full-time pros in magic. Tips and advice about the Trade Show market. No tricks included, it's just all the business of making money performing.

Magic readers of the mid twentieth century would have been well acquainted with the fame of Bud Dietrich, a full-time pro since his school days. At the time this book was published, he had been almost exclusively a trade show magician for many years and was well known for being "Mr. Hoyle," front magician for Hoyle™ brand playing cards.

When a man like that sets down his ideas on trade shows, backed by a good solid magic thinker like Dick Jarrow, you can expect a handbook that should rank easily with "How to Sell by Magic" or "The New Field." Trade shows are where the money is. Let Dietrich teach you how to get it! This book will teach you everything you need to know about the advantage and pitfalls of this field.

To quote John Braun in his Linking Ring Magazine review of this book: "You may be a skilled magical entertainer, but there's a lot more than magical skill to the business of getting the trade show goer's attention and causing him to think kindly of your sponsor's product! This book will tell you what you need to know... Recommended reading!"

Contents Include:

• Introduction
• What This Book is About
• The Agent
• Auditions
• The Audience
• How To Find Material For Trade Show Routines
• Routines
• Microphones
• Give Aways ... A Prize In Every Booth
• Income vs Taxes
• Sales Meetings And Hospitality Rooms

Bits And Pieces

•  - Grooming
• - Punctuality
•  - Substitutes
• - Age
• - Lighting
• - Close-Up Magic
• - Loitering
• - Attitude
• - Supplies
• - Professional Courtesy
• Murphy's Law
• The Twilight Zone 
• And Now ... A Word To The Sponsor
• Selecting A Trade Show Entertainer
• Sales Points And The Entertainer
• Terrific! I Wish We Could See Better
• Show And Tell Time Is Over

Details: The Trade Show Handbook 

48 pages, soft covers, saddle-stitched, size: 5 1/2" by 8 1/2". ©1976.

Skill Level: For the professional magician